How do I pick what size my label should be? | Labels Blog |

How do I pick what size my label should be?

Posted on 6/07/17

Whatever it is you have created as a product, you’ve put lots of effort into it. Whether it is your own custom craft-brewed beer, small batch cosmetic like lip balm, shampoo, soap, or hand cream, or even a gourmet food item like organic salsa, flavored salts, or kombucha, your product is the result of your hard work. It shows in every bite, splash, and sigh of satisfaction from your customers.

The Right Container Deserves the Right Mark

Bringing that satisfaction from your workspace to your customer isn’t easy! You’ve also had to pick exactly the right package to deliver it. Now that you’ve picked that perfect container, it’s time to put your mark on it as well, but where do you begin?

You know you need a label on your product. You probably have a good idea what sort of logo best represents your brand, but quickly printing a logo on a sticker and slapping it on your bottle, tube, pot, or jar just wouldn’t be a good representation of the hard work you’ve done so far.


Obviously, we know there are a ton of choices that go into picking the right professionally printed label for your product, and we’ve covered many of those choices before, but a great starting point for any craft manufacturer when faced with picking a label is size. By starting off thinking about the dimensions of the label you can rest assured that, like buying the right size of clothes to be tailored, you’ll end up with a perfect fit.



labelsoncontainersverticalstripEvery Bottle, Cup, or Jar is Unique.


Just like each of our clients is unique, every container is unique and usually deserves special attention when picking a label to go on it. When it comes to picking the right size of label to begin with, it really is all about fit. You want your label to be large enough on your product container to be able to fit everything that needs to go on it like logos, ingredients, and more (remember, you don’t just have to do this in one label, sometimes two or more might be the right fit), but you want it to fit well on the container too. Like wearing clothes from an older sibling, the wrong size label can fit horribly and can leave the wrong impression quickly.

You also want your label to be interesting enough to stand out on the shelf (or on the webpage). Too large and your label might be covering valuable real estate. Perhaps you picked a clear container to show off your product and hiding it behind a label may not produce the impact you were looking for. Too small and customers may not clearly see the name of your product.

Obviously, shape is also a primary factor in figuring size. The dimensions of any label are a key element to making it fit on the container and – because most containers are unique – picking dimensions for a label that will fit on your product is key. We have many shapes to pick from and starting with a basic shape can easily get you going in the right direction.

Selecting SIZE by SHAPE:

We have several shapes and sizes to fit all your label requirements.

We have in stock:
Variety of Special Shapes: To view special shapes and sizes please click here

Finally, label size is the factor most likely to affect the cost of any label printing job. With smaller labels, more labels can be printed at once. As the size of the labels increases, more material and more ink will be needed. We can work with you to determine the ideal size for your labels such that they not only fit your product’s specifications, but also provide you with the best value for the size of your print job.

Labels can come in a variety of shapes, but this does not affect the price. A 2-inch circular label will cost the same as a 2-inch square label if on the same material.

If we do not have the shape you want please call 877-299-7744 and we can customize your order to any shape and size you would like.

One thing that you can do to make sure you begin with the right size label is to order some FREE samples from us to see how it fits on the curves and contours of your container.