Several factors come into play when designing the perfect label — fonts, descriptions, and even label materials. And thoughtfully designed product labels are often the first thing consumers recognize when shopping. That’s why it’s important to get the design of your product labels exactly how you want them.
Let’s look at a few ways to improve your product labels with these four, simple design tips.
Good product labels are sticky in more ways than one — labels are what consumers remember when they think of certain products, so it’s important to make sure your design does a good job of communicating what you are selling. In fact, every aspect of label design contributes to brand recognition and (hopefully) repeat purchases.
Tip: when designing a label, it’s important to make sure the font you choose matches the overall design. For example, if you are going for a vintage look, you will want to choose a font that fits that theme. If you want your label to have a floral design, there are plenty of fonts out there that will support your layout.
On your product label, you want to include important information that will let the consumer know what they are buying. It may go without saying, but if you are selling candles, you’ll want to include the scent name on the label. More importantly, if you are selling a food product, you will want to make sure you are meeting the FDA’s General Food Labeling Requirements.
Choosing the right material for your product label is also just as important. With many available label options such as white BOPP, semigloss, and many more, it’s important to select materials that fit your product and design requirements the best. If you are on a tight budget, then choosing semigloss might be best. While it’s an economical option, you won’t have to worry about losing out on quality. If you are designing a label for a wine bottle, going with the Estate 8 material might be best for you. Estate 8 is a rough textured paper that has a very classic look, and it is the most popular label material for wine packaging.
A simple visual check should be enough for a consumer to identify your product, so make sure your product labels are easily distinguishable from the competition. A good way to do this is to first study your competitors’ designs and find out what you can do differently. Then work on perfecting the design of your labels to make your products stand out from the pack.
Want some help designing your product labels? Contact us today.