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5 Things Customers Look For On Wine Labels

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Ever find yourself pacing back and forth down the wine aisle? You pick up a bottle of red with an extraordinary label only to put it back once you discover that it has a screw top or odd ingredients. There’s something about choosing a bottle of wine that can be much more challenging than shopping for liquor and beer. It seems there’s an emphasized pressure to impress people with the “perfect” bottle of wine.

Beyond the actual wine itself, the aesthetic of wine bottle labels is what many people base their value on. The buyer is looking for a bottle that will look elegant in the middle of the table, in the living room after a date, or even on a shelf in the office. Of course, price and taste are still part of the equation but for most, the actual appearance of the wine label design is at the top of the list. Don’t believe it? A recent survey states that 80% of the purchasing decision is based on the wine’s label design. There are five key things that customers are looking for before placing your wine bottle in their cart.

1. The “Vintage” of Your Grapes

Each bottle of wine lists a specific date next to the company name, which is referred to asthe vintage. Less experienced wine drinkers may wonder whether this is the date the company was founded or the date that the wine was actually put into the bottle. But connoisseurs know that the vintage is the year that the wine’s grapes were grown and harvested. To satisfy purchasers that are focused on impressing a social group or a certain someone, the vintage is an important element to highlight on your wine bottle labels. People want to know when your grapes were picked, something that will help give purchasers an interesting fact to share with their guests. After all, one of the major goals with marketing wine is to provide customers with something flashy to talk about with their guests.

Vintage Grapes Wine Label image of grapes

2. Fruit Variety & Sulfide Information

Be sure to showcase your wine bottle’s blend loud and proud and where purchasers can easily see it. This is easily one of the first things that consumers are searching for; they want to know if it’s a variety that will be deemed tasteful both literally and figuratively. Are they looking for Sauvignon Blanc, Pinot Grigio, Raspberry Chardonnay?

While some people may be searching for a bottle that looks utterly splendid, others might just want a wine that sounds good when they read off the variety. If your bottle has a blend worth proclaiming, then make it clearly known on your custom wine label. Fortunately, many wines tend to have articulate and melodic names that consumers will feel dignified while pronouncing.

For example:

  • Maximin Grunhaus (Max-zee-min Grun-howss)
  • Bianco Toscano (B’yahn-ko Tohs-ka-no)
  • Clos de Vougeot (Klo duh Voo-zho)

Additionally, customers often look for information about sulfite content and added sulfites. Although sulfite is often added to wine to help preserve it, the grapes also naturally contain the chemical. Customers who are sensitive to sulfite tend to get headaches or have worse hangovers when drinking a high-sulfite wine. However, these customers are willing to pay top dollar for a wine that doesn’t contain added sulfite, so show off this information on the wine bottle label.

3. Total Alcohol Content

Another important thing to include on your bottle is the total percentage of alcohol. People not only want to be sure the taste and appearance of the wine is just right, they also might want to know how to properly handle their consumption. Some might want a blend that’s sure to lighten people up, while others might be looking for something that will have a more mild effect. It will help to draw in your wine’s intended audience if they can easily see what the strength of your alcohol content is. It is important to note that there are many rules and regulations to labeling wine.

Here’s a few alcohol percentages for some popular wines:

  • Riesling: 8% ABV
  • Pinot Grigio: 11.5%–13.5% ABV
  • Malbec: 13.5%–15% ABV

4. The Regional Location

For many, a significant piece of you wine’s perceived value is the regional location of your blend’s ingredients. This is where the wine was actually bottled, where your company was founded and/or based, or where the grapes were grown. People are looking for something interesting to tell their guests about the wine they are drinking and this is another added piece to the conversation. By clearly telling people all the important location information on your label, you will likely satisfy your customer’s needs.

5. The Title and Logo

At the focal point of your bottle’s label is the title and company logo design. This is perhaps the most important thing to nail in order to get people interested in your wine. There are many different elements that make up the appearance of your title, each with their own function. Is the font just right? Is the placement perfect? Is the actual size too big or too small? These are all factors that consumers will consider.

Wine seekers are on the hunt for a bottle of wine that will impress while remaining universally appealing. The process of identifying a title that stands out but still appeals to the masses is tricky but has been mastered by many brands. Take the time to research who you want to target and make your wine’s title perfectly resounding with your intended audience.

If you’re interested in printing custom wine labels, then visit our website to see all of our label material options.

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