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Choosing Custom Labels for Food Packaging

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Food packaging labels are an integral part of your product and brand. And in order to achieve your goals of building brand recognition and generating more sales, you’ll want to keep in mind that custom labels must include the following:

  • Eye-catching design and simple product differentiation
  • FDA-required information should be present on all labels
  • Your product’s value to consumers
  • Use labels to deliver one more touchpoint that helps establish your brand

Many labels have even been designed to intentionally help manufacturers meet these goals. Yes, the FDA requires certain information and layout formats to be present on labels, but since labels can communicate much more than standard information, it’s wise for food producers to spend time thinking about what they most want out of their food packaging label.

Should the label be able to weather a variety of environments? What does your brand look like as presented in label format? Can you offer coupons or other discounts on the label that may be of benefit to the consumer?

Your particular goals will influence a variety of label decisions. Given that pressure-sensitive labels are common in the food industry, we’ll take some time here to explore why they excel in this type of usage as well as some considerations you’ll need to take into account when using them.

Pressure-sensitive labels: What to consider when making a purchasing decision

When you’re thinking through a pressure-sensitive label (PSL) purchase for your food packaging, establish a clear design vision and budget and also keep in mind the the environments in which your product will be shipped, stored, and sold. Food product labels must withstand a variety of transport-related situations, while refrigerators, freezers, coolers, pantries, and outdoor settings present numerous hazards:

  • Moisture, humidity and condensation
  • Extreme heat or cold
  • Outdoor settings (storage sheds, exterior coolers, etc.)
  • Direct or indirect sunlight
  • Abrasions and bumps in transport

Further, if a label is going to be durable, cost-effective, and attractive to consumers, it must use just the right combination of materials and coatings. Consider the three parts of a PSL food label:

  • Adhesive — material that keeps the label on the product
  • Face stock — primary label material with printed designs
  • Topcoat — finish that protects and enhances the label

FDA-compliant food packaging labels

The FDA governs U.S. food packaging label information, requiring that every food label contains the following:

  • Name of the product
  • The name and address of the manufacturer or distributor
  • Weight of the product
  • List of ingredients — listed from highest amount to lowest
  • Required nutritional and serving information in the Principal Display Panel (PDP)
  • Barcode
  • Any common allergens in the food
  • See the FDA’s guidelines for a full breakdown

In addition, many claims such as organic, fat-free, and low-calorie must meet FDA guidelines, and in May of 2016, new requirements for nutrition information and the Principal Display Panel were issued by the FDA.

Food packaging label capabilities that meet your needs

Printing custom food labels is simple with YourLabelsNow. Whether your label requirements revolve around canned goods, candies, frozen packages, condiments, dressings and sauces, fruit, meat, cider, juices, or coffee, we have you covered with a range of capabilities:

  • Custom labels with attractive designs
  • Expert label selection and printing guidance
  • High-quality digital printing, available for short-run printing
  • Various label materials and label coatings
  • A library of die cuts and custom die cutting, enabling us to print any shape
  • Quality, simplicity and value from YourLabelsNow

Every order comes with close guidance from our experienced team. We make the process easy for you, helping you select the right solutions for your product, budget, brand, and more. And we deliver labels in rapid turnarounds with reliable order fulfillment. For guidance on your label, contact us today or start with a free label quote.

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