Undeniably, smoke has been steadily billowing in the vape industry over the past several years. According to a recent online survey, 10 percent of adults in the U.S. now vape and the CDC indicates that more than 9 million U.S. adults vape on a regular basis. Rather than throwing in the towel on traditional cigarettes all together, smokers are taking a sharp turn towards nicotine-delivering alternatives like e-cigs and vaporizers. How sharp of a turn? According to Euromonitor International, the United States accounts for 43.2% of the world’s vape users.
With the tremendous growth in the vape and e-cig markets in the U.S. the FDA and is cracking down on the requirements for what must be listed on e-juice labels. Because most e-liquid blends contain nicotine, their label requirements are becoming more and more similar to cigarettes, cigars, and smokeless tobacco. To help direct your steps, here is the ultimate guide to e-juice label requirements.
First and foremost, the FDA has recently been added that one cannot “Manufacture, package, sell, offer to sell, distribute, or import for sale or distribution within the United States...without the required warning label statement on the tobacco product package.” By August 10, 2018 all products that contain nicotine – including vaporizers, hookah, and e-cigarettes – must bear the following warning statement:
As any market begins to gain traction and popularity, the rules and regulations become more defined. That being said, the authority to regulate e-juice products was given to the FDA in May of 2016, adding several important labeling requirements that you need to know.
Recently, federal regulators noticed that many e-juice labels are being made to look like candy, juice boxes, and even whipped cream. In May of 2018, these regulators put out a warning to over a dozen e-juice retailers, distributors, and manufacturers stating that they’re endangering kids by giving nicotine products a kid-friendly appearance. The FDA and FTC claim that e-juice labels that contain cartoon-like graphics and images of fruit have the potential to lead children to think these highly toxic (if swallowed) liquids are okay to drink.
These e-juice companies were told that their products were misbranded under the Federal Food, Drug, and Cosmetic Act, by “labeling and/or advertising imitating kid-friendly foods is misleading” and were given 15 days to respond on how they plan to change their labeling/packaging. FDA commissioner Scott Gottlieb plans to take further actions against entities selling tobacco products in “this egregious fashion”:
Do you recall when cigarettes used to be available in fruity flavors and brands like Camel were able to use a cartoon camel in their marketing? Simply know that the government is keeping a close eye on the e-liquid industry as it continues to grow year-to-year. The vape industry is becoming more established; as a result, the guidelines are getting more defined. The point is, be sure to avoid designing an e-juice label that gives your product a kid-friendly appearance and make sure to include the recent, mandatory requirements.
If you need some tips for designing the right e-juice label, check out this article.
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