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How Do I Pick What Material My Label Should Be?



You’ve already had to make a lot of choices on the road to your finished product. With all those details, picking out a label can tend to get overlooked. You should pay particular attention to the materials that make up the label itself. Whether your product is a bottled food item, a bagged dog treat, or a jar of fresh salsa, the material labels will be part of how your customers remember the quality of your product.


The Material Labels Makes the Memory

When you are making choices about which material labels to get, you need to consider how you want customers to remember your products. They should be reflective of the high-quality of your creations. It might be tempting to start by using cost as the primary way to sort through options for material labels. Doing so, however, might sell your product short. There is no need to spend your budget on materials that don’t match the needs of your product or container. Get that sorted before you start looking for a quote can save you lots of time and hassle in the long run.

The first thing you want to do is to consider the place your customers will store your product. Think about the conditions it will face. The material is the foundation of your label. We like to talk about the materials we offer in terms that make it as easy as possible. We encourage you to start with “indoor use” vs. “outdoor use.”


Indoor Use Labels

When we say “indoor use” we mean is the product going to be kept in environments that might be hard on a label. Water, refrigeration, and pressure are all forces that can quickly be problems for the labels on some products. Is your product not likely to be subjected to any of those forces? You might have an “indoor use” label need.

Semi-gloss paper, removable semi-gloss paper, and silver foil are all material options we refer to as “indoor use.” They are often used on products that spend a lot of time in cool, dry places like kitchen pantries, store shelves, or cabinets. For a more refined look on your “indoor use” label that can be removed by soaking in warm water. Try Estate #8. It's a material often used for wine bottles, gourmet sauces, and hand-crafted condiments.

material labels

Outdoor Use Labels

You might have a memory of sitting by the fire on a warm summer night with a cold beer straight from the cooler. More than likely that memory involves peeling that label off the bottle at some point. That’s likely because it was a paper label.

Paper labels are often among the least expensive options, which is why so many people default to paper as a label material. They haven't considered how it will or won’t stick to the container. Whether it will hold the ink of your printed logo, or if it represents your brand.



The more rugged, harsher, and abrasive the environments, the more likely it is that you need a better foundation for your material labels. Typically that would be what we refer to as “outdoor use.” These materials begin with what is commonly called “BOPP” or biaxially oriented polypropylene. BOPP materials occur when polypropylene film is extruded and stretched in two directions. This is done in an attempt to increase strength and clarity (hence “biaxial”).

Both white BOPP and clear BOPP options that we have available do a great job of standing up to those “outdoor use” environments. If you’ve got a product that needs to stand up to moisture, pressure, refrigeration or is a potentially messy product like maple syrup, lotion, or your very own blend of beeswax lip gloss, then picking a BOPP powered label can help your product make a good, lasting impression.


Your Material Labels

Hopefully, you now have a better idea of where to start when you are pricing out options for the labels. Thinking about whether or not your product fits into an “indoor use” or “outdoor use” category can be helpful for narrowing down your choices.

Of course, if you still need some help navigating the options for label materials, shapes, sizes, coatings – or anything else – our team of knowledgeable professionals is always standing by to lend a helping hand. Order a free label material sample today to help guide your label material choice.

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